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Your expertise was especially helpful in inspiring me to clarify my vision and goals and take smart action steps to see these through. You gave me some great tips for increasing revenue through my website and rewording my brochure to make it more user-friendly. I'm thrilled to have found such encouraging and professional service through Good Cause Marketing.

— Robyn Smith
Inner Freedom Yoga
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Mission Statement: Good Cause Marketing is dedicated to empowering people and businesses that make a contribution to the world through their products and services.

Good Cause Marketing Articles

Market Yourself, Write Your Website, and more

Here are strategies to share your gifts by writing "blog" posts on social media like Facebook or your own blog web page.

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This book editing and production checklist outlines what to do in what order to get your book to the printer as quickly as possible with the least expense. Writers often work on several projects at the same time; when it comes to PUBLISHING following a production plan will save time and money. Missing the smallest of these steps can result in delays and in needless expense...

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1. Collect your design ideas whenever you have an inspiration.
Do: As you go along, save book, websites, and illustrations you like.
Don't: Wait. If you wait to think about design until you finish your book, you'll miss out on the inspirations you get as you explore other books and the internet. Your publication date will be weeks earlier if...

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A hitchhiker makes a sign to passing cars. He doesn't stand in a park, or stick his thumb out in a playground. His message is aimed directly at his target audience: the people in cars traveling down the highway in the direction he wants to go. Your messages must be clearly directed to audiences with the greatest potential for positive response...

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A Marketing Plan outlines campaigns that will bring the greatest results the fastest at the least cost. Business owners can create their own marketing plan with this step-by-step five part process...

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You can't force people to read your whole website! Follow these guidelines to grab readers' attention, keep them long enough to show them what you got, and then give them everything they need to inspire action. Capture their interest in thirty seconds and...

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Some people want a website that shares their passions. Building a business is another good reason to get a site up. Whatever your reason, how should you get started? Here is what to put on each web page, and why...

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  • They understand what it's about RIGHT AWAY. The picture or logo and one headline should tell the story.
  • The type is easy to read. We don't all like reading tiny type, especially older folks. Think 12 point minimum. Verdana is easiest to read on a screen...
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Your site is up, but can the right people find you? With Search Engine Optimization, a potential client enters key words on a search engines like Google. The search results appear as short descriptions of sites that feature those words

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Search Engine Optimization drives free traffic to a website by searching for Keywords. How does Google choose between the thousands of sites with these words? Once they come, will the site convert readers to clients? Unfortunately, many web designers haven't a clue about persuasive writing or SEO. What to do?

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